RA-SA
Amber date gel folding through dramatic light

Real ingredients. Serious endurance.

FUEL,
REIMAGINED.

Born in India.
Being built for the long run.

01 / THE QUESTION

WHAT IF ENDURANCE FUEL DIDN’T HAVE TO FEEL ENGINEERED?

Most endurance fuel begins with a formula. We began with a different question: what can real ingredients contribute before the engineering begins?

START WITH FOOD.
FORMULATE WITH INTENT.

Cut-open date showing its dense, natural texture

02 / WHAT IS A GEL?

SO, WHAT EXACTLY IS AN ENERGY GEL?

An energy gel is a concentrated source of carbohydrate, designed to deliver fuel in a small, portable format during exercise.

Translucent amber food texture in close-up
01

CONCENTRATED

A compact way to carry carbohydrate.

Translucent amber food texture in close-up
02

PORTABLE

Designed to travel with you.

Translucent amber food texture in close-up
03

EASY TO CONSUME

Made for fueling while you’re moving.

USE / CONTEXT

WHEN DOES A GEL MAKE SENSE?

Endurance athletes training outdoors

RUN

Long runs / race day

Endurance athletes training outdoors

BIKE

Long rides / racing

Endurance athletes training outdoors

TRIATHLON

Long-course training / race day

Endurance athletes training outdoors

ENDURANCE

Longer or demanding sessions

Gels are most relevant when exercise is long or demanding enough that carbohydrate availability becomes an important consideration.

THE FORMAT ISN’T NEW.

THE QUESTION IS WHAT WE PUT INSIDE IT.

That’s where RA-SA begins.

03 / WHY THESE THREE?

THREE INGREDIENTS.
THREE ROLES.

Whole and split dates showing their fibrous amber interior
01KHARJURA

DATES

CARBOHYDRATE FOUNDATION

A natural source of carbohydrates, including glucose and fructose.

Fresh tender coconut cut open to reveal its flesh and water
02NĀRIKELA

TENDER COCONUT

MINERAL SOURCE

Contributes minerals, particularly potassium, to the mineral and flavour architecture.

Himalayan salt crystals in close-up
03SAINDHAVA

HIMALAYAN SALT

SODIUM

A deliberate source of sodium, one electrolyte lost through sweat.

Formulation note: final nutrient and electrolyte composition will depend on the finished formulation.

04 / TWO WAYS TO START

A DIFFERENT
STARTING POINT.

A

FORMULATION-FIRST

  1. 01

    DEFINE TARGETS

  2. 02

    BUILD FORMULA

  3. 03

    DEVELOP FLAVOUR / FORMAT

B

RA-SA / INGREDIENT-FIRST

  1. 01

    START WITH SELECTED INGREDIENTS

  2. 02

    UNDERSTAND CONTRIBUTION

  3. 03

    ENGINEER

  4. 04

    TEST

  5. 05

    ITERATE

05 / THE PRODUCT

A FORM
TAKING SHAPE.

A conceptual first expression of RA-SA / KHARJURA. The pack, texture and formulation remain in development.

Endurance fuel01

RA-SA

Kharjura

Formulation 01
In development
SATIN MATTECONCEPT PACKIN DEVELOPMENT

06 / FOUNDING ATHLETE PROGRAM

THE RA-SA
CIRCLE.

The first athletes to taste what’s next.

For runners, cyclists, triathletes, HYROX athletes and others who train for endurance — and give candid product feedback.

Applications help us select relevant testers; acceptance and timing are not guaranteed.

Runner, cyclist and functional endurance athlete training outdoors

TEST. TRAIN.
TELL US.